Posted on 20 October 2009 by Eric Northam
I put together this list to help our clients know what different real estate software solutions are available and make an informed decision on choosing the right product. We’re open with our opinions (maybe even too much so) so I even added a few candid reviews.
I limited the list to real estate software solutions that either provide Customer Relationship Management (CRM) software and/or software for creating and managing a real estate website. I only listed a product as having a CRM if it provides some basic management of leads, contacts, tasks and communications.
I also limited the list to only those products specifically designed for the real estate industry. There are many generic CRMs and tools for building websites but I wanted to keep the list focused on real estate specific software.
Here’s a quick review of a few that I thought were worth checking out:
Of course you knew I was going to include EasyBroker. I think it’s an great solution for teams, easy-to-use and you can build a professional website that is optimized for search engines. It lacks email newsletters and drip emails on the marketing side and it would be great if it provided a way to add additional fields and synchronize contacts.
Top Producer 8i is probably the most complete solution with all the bells & whistles you could ever want however it’s not cheap and from my cursory look appears to have a steep learning curve to get started.
Point2 Agent is a reasonably priced web based solution that includes some powerful marketing tools such as drip emails and listing syndication. I found the CRM portion to be a bit clunky and the websites were fairly ugly but might be good for you if you only want the marketing portions excluding the website.
If you don’t need or want software that is integrated with your website and prefer to install applications on your personal computer I think Act! For Real Estate 11 and Real Estate Success Tools are worth checking out. Real Estate Success Tools was also the only non web-based solution that I found that you can use on a Mac.
vFlyer is a nice solution for sending out email flyers and syndicating your property listings on various websites. It’s also great if you want to build individual websites for each of your listings.
I created this list primarily based on conversations with real estate agents and by searching Google so I’m sure I missed a few. I also wasn’t able to test every product listed below but did try out those that I thought looked the most promising and I could try without purchasing. If you would like me add a product to the list please leave a comment mentioning the product along with the information for each column in the table below.
Product Name Price CRM Website Platform Multi User
Act! For Real Estate 11 $299-$469 per user Yes No Windows Yes
ActiveAgent ? No Yes Web No
addresstwo $10-$80 Yes No Web Yes
Advantage Xi $345-$445 Yes No Windows No
Advantez €99-199 per month Yes No Web Yes
Agent 360 $19.95-89.90 per month Yes No Web Yes
Agent Business Builder $449-$1125 Windows Yes
Agent Office $295-$598+ Yes No Windows Yes
AgentOrganizer $199.00 Yes No Windows No
EasyBroker $49-$199 per month Yes Yes Web Yes
iHouse $24.98-$49.98+ per month No Yes Web No
Open-Reatly Free-$199 + $60 per year No Yes Web No
PG Real Estate $499-$1299 No Yes Web Yes
Point2 Agent $9.95-$119.95 per month Yes Yes Web No
Real Estate Client Management $89.00 Yes No Windows No
Real Estate Success Tools $399-$1995+ Yes No Windows/Mac Yes
RealAgent Accelerator $179.99 + $89.99 per user Yes No Windows Yes
RealFuture CRM 2.0 Free-$299 per year/user Yes No Web Yes
RealeSeller $499.00 Yes No Windows No
RealtyJuggler $99 per year/user Yes No Web Yes
RealtySoft Free IDX Free-$59.95 No Yes Web No
RealtyWare €199.00-€7,799 Yes Yes Windows Yes
Sharper Agent $29.95-$49.90 per month Yes No Web No
The Wise Agent $24.95 per month Yes No Web No
Top Producer 8i $39-$249 per month/user Yes Yes Web Yes
vFlyer Free-$79.95 No Yes Web No